This research involves identifying the search terms your potential customers are using in order to find your product or service, or those of your competitors. SEMrushĮvery SEO strategy has solid keyword research at its core. To help you answer that question, we’ve put together a list of the four tools we use the most as a business ourselves, and describe how they can benefit your business. This doesn’t have to be the case, thanks to a wealth of free SEO checker tools being available online. We’ve all heard the phrase that nothing is free in this world, and as such, you may worry that an effective SEO strategy comes with a hefty price tag. To make the most of search engine optimisation (SEO) - and your wider digital marketing strategy - you need the latest tools to track your presence online and find new ways to grow your business’s profile.
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